Browsing by Subject "Consumers"
Now showing items 1-6 of 6
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(Texas A&M University. Libraries, 1978)The purpose of this study was to measure the effects of foreign economic, political, and cultural environments on American consumers' willingness to buy foreign products. Additionally, the effect of consumers' socio-demographics ...
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(Texas A&M University. Libraries, 1984)This study has investigated the usefulness of the Lovelock service typology in distinguishing between broad groups of consumer services based on the degree of loyalty they are accorded. The object of the service and the ...
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(Texas A&M University. Libraries, 1983)This dissertation documents the development of a pricing scheme which relates unit purchase price to the reliability performance of the items purchased. Stochastic cost models are developed to derive a function, called the ...
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(Texas A&M University. Libraries, 1976)The traditional theory of consumer demand characterizes consumers as possessing a fixed set of preferences which are then represented by a monotonically increasing utility function. Consumers are then characterized ...
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(Texas A&M University. Libraries, 1972)In most models of consumer behavior, the effects of search for lower prices is ignored. Typically consumers are assumed to face parametrically determined prices, the knowledge of which is freely available to the consumer. ...
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(Texas A&M University. Libraries, 1986)A conceptualization of consumer commitment and enduring involvement life cycles is presented and preliminary steps toward operationalization are taken to explore this phenomenon of consumer evolution. Learning/socialization, ...