Browsing by Subject "CSR"
Now showing items 1-5 of 5
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(2022-01-10)During the COVID-19 pandemic, American billionaires became 60 percent wealthier, as the government and nonprofits were struggling to assist the devastating impact this left on our society. Whereas nonprofits and the ...
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(2011-10-21)As corporate social responsibility (CSR) becomes increasingly important within organizations, it is imperative that professionals define their role in setting the CSR agenda. Through a descriptive survey, this study ...
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(2014-08-05)As Corporate Social Responsibility initiatives become more common, practitioners need evidence to help them determine how initiatives are perceived. Research indicates factors such as involvement with an initiative’s issue ...
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(2023-01-11)Femvertising, advertising that challenges gender stereotypes, empowers women, and promotes gender equality, has grown exponentially in popularity over the past decade. However, this advertising strategy has received mixed ...
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(2021-04-14)The purpose of this thesis examines the effect of fans’ multiple professional sports league identities on brand love towards the leagues. As developing new fans’ identities is directly connected with expanding leagues’ ...