Browsing by Subject "Business-to-Business Marketing"

Now showing items 1-2 of 2

    • Business-to-Business Sales Opportunity Management Strategy 
      Shaik, Muzeeb (2022-07-19)
      To meet sales targets with finite resources, business-to-business (B2B) sellers need to prioritize promising sales opportunities from a large pipeline of possibilities. Extant evidence in theory and practice suggests that ...
    • Return on Strategy-Customer Alignment: Framework and Empirical Evidence 
      Bosukonda, Narendra Krishna (2023-03-31)
      In my dissertation, I examine the effect of relationship constructs such as commitment and alignment in the context of Business-to-Business Firms. Marketing scholars have hypothesized and found a linear and symmetric ...