Browsing by Subject "Branding"
Now showing items 1-2 of 2
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(2014-08-12)In the context of human branding, athletes have become viable brands capable of providing empirical support for scholarly and industry endeavors. To add to our conceptual understanding of athlete branding and particularly ...
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(2018-06-27)The right for trademark owners to pursue litigation against those who may infringe upon or dilute their trademark is vital, as intellectual property rights provide a major source of revenue for the sport industry. Any ...