Now showing items 1-4 of 4

    • Comparing Advertising Agencies' Resources to Academic Libraries' Collections 

      Gilbert, Stacy; Vaaler, Alyson (Behavioral & Social Sciences Librarian, 2019-02-22)
      Collection development analysis in academic libraries typically involves collection-centered and user-centered methods. These approaches focus on building collections that help students with their academic needs but may ...
    • Connecting Market Sizing to Business Intelligence Resources 

      O'Neill, Terence; Vaaler, Alyson (2018-03-27)
      Both for entrepreneurs and businesses, the need to effectively take in, judge, and make timely and effective decisions is paramount to success. While seasoned decision makers in their areas of expertise may have internalized ...
    • Critical Business Collections: Examining Key Issues Using a Social Justice Lens 

      Howard, Heather; Macy, Katharine; Seeman, Corey; Vaaler, Alyson (2018-03-27)
      All academic librarians perform a balancing act between the needs of patrons, licensing restrictions, and the missions of our libraries. As part of the work to develop our campus collections, academic business librarians ...
    • Sources of Resources: A Business School Citation Analysis Study 

      Vaaler, Alyson (Taylor & Francis, 2018-09-28)
      A citation analysis study was conducted on faculty publications from the Mays Business School at Texas A&M University. Citations were analyzed by format of materials, library availability, journal concentration by department ...