Browsing by Author "Park, Young A"
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Park, Young A (Texas A&M University, 2003)The emergence of the Internet and e-commerce has opened the door to a new type of interface between business owners and consumers. Accommodating the resulting changes has led to substantive modifications in the business ...
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Park, Young A (2009-05-15)As one of the factors influencing consumers purchase behavior, decision-making styles are crucial for understanding consumer shopping behavior and for developing successful marketing strategies. Decision-making styles have ...