Browsing by Author "Mobly, Mallory Lea"

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    • Reaching the Public: Personas for Marketing Agriculture Organizations 
      Mobly, Mallory Lea (2016-04-14)
      When developing messages, agriculture organizations must have a thorough understanding of audience segments’ beliefs and communication preferences. This study explored how individuals in the Millennial generation perceive ...
    • Testing the Theory of Consumer Interest 
      Mobly, Mallory Lea (2014-04-11)
      The purpose of this study was to identify elements of the theory of consumer interest, as described by Geller (2011), and the levels of which they appear in television commercials viewed by participants born in the Millennial ...