Browsing by Author "Kang, Chanho"
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A Comparison of Sport Consumption Motives Between American Students and Asian International Students Kang, Chanho (2011-02-22)The purpose of this study was to explore the differences between American students and Asian international students' frequency of sport spectating, motivation, team identification, future behavior and perceived barriers ...
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Kang, Chanho (2013-07-25)Given highly competitive markets where numerous quality equivalent brands exist in the sport industry, a well-established brand personality of sport brands can help sport brand managers or practitioners differentiate their ...