Browsing by Author "Costello, Lori Michelle"
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Costello, Lori Michelle (2018-11-16)Expertise is dynamic, domain specific, and characterized by an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon of interest can be used as an indicator of an ...
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Costello, Lori Michelle (2015-05-12)This content analysis analyzed the use of advertising appeals—creative techniques used to communicate messages about products and services in such ways as to initiate purchase behavior—in tractor advertising appearing in ...