Browsing by Subject "Agribusiness"

Now showing items 81-100 of 105

    • Niche Marketing 
      McCorkle, Dean; Anderson, David P. (2009-05-01)
      Niche markets are small, specialized markets for goods or services. Agricultural producers have many opportunities for niche marketing, and this strategy can contribute to the profitability of a firm. Examples of niche ...
    • North American Free Trade and U.S. Agriculture 
      Rosson, C. Parr; Benson, Geoffrey A.; Moulton, Kirby S.; Sanders, Larry D. (1999-06-23)
      The use of trade agreements to achieve both domestic and international trade policy objectives is increasing. This may cause either more market access and rising exports, or more import competition and lower prices. This ...
    • Obtaining and Using USDA Market and Production Reports 
      Bevers, Stan; Amosson, Stephen H.; Smith, Jackie; O'Brien, Daniel (2008-10-07)
      Producers who have superior information hold a distinct marketing advantage over those who do not. This publication lists various sources of marketing and production information and where to obtain them.
    • Organizing a Marketing Club 
      Smith, Jackie; Waller, Mark L.; Anderson, Carl; Welch, Mark (2008-10-21)
      A marketing club is a group of people who usually meet once or twice a month with the common goal of increasing their knowledge of marketing and other risk management concepts. This publication offers suggestions for ...
    • Post-Harvest Marketing Alternatives 
      McCorkle, Dean; Welch, Mark (2009-02-04)
      The marketing time frame for crops can be divided into three parts--pre-harvest, harvest and post-harvest. This publication focuses on the more common post-harvest marketing strategies using forward contracts, storage, ...
    • Price Risk Management in the Midst of a Credit Crisis 
      Welch, Mark; Amosson, Stephen H.; Robinson, John; Falconer, Lawrence (2009-03-26)
      Agricultural producers today face volatile markets, tight credit, economic uncertainty and escalating input costs. Understanding and using risk management tools in this environment can reduce much of the price risk and may ...
    • Rangeland Risk Management for Texans: Making Better Decisions 
      White, Larry D. (2000-11-01)
      The commonsense guidelines in this publication can help rangeland managers make better decisions. They include being cautious about wishful thinking, being realistic about the value of your assets, and making sure you have ...
    • Retained Ownership Strategies for Cattlemen 
      Davis, Ernest E.; Mintert, James R.; McGrann, James M. (1999-06-23)
      Retained ownership, or market integration, involves carrying over a production activity into the next phase of preparation for the marketplace. This publication discusses the advantages associated with this production and ...
    • Rolling Up a Put Option as Prices Increase 
      Johnson, Jason; Polk, Wade (2008-10-07)
      Agricultural producers use put options to protect themselves against declining prices. The technique of "rolling up a put option, explained in this publication, allows the producer to raise the minimum expected selling ...
    • Seasonality and Its Effects on Crop Markets 
      Tierney Jr., William I.; Waller, Mark L.; Amosson, Stephen H. (1999-07-12)
      Understanding crop seasonality can improve a producer's marketing skills and options. The causes of seasonality and its effects on price changes are discussed.
    • Selecting and Working with a Broker 
      Waller, Mark L.; McCorkle, Dean; Welch, Mark (2008-10-17)
      Producers who wish to trade futures or options contracts will need to work with a broker. These tips can help in selecting a broker and in forging a good working relationship.
    • Selling Hedge with Futures 
      Kastens, Terry L.; Welch, Mark (2009-01-07)
      This publication is an introduction to selling a hedge. It defines a hedge and gives case examples on using this risk management tool.
    • Specifications of Futures and Options Contracts 
      Welch, Mark; Robinson, John; Anderson, David P. (2009-06-01)
      To use futures and options, you must understand how such contracts are specified. This publication features complete descriptions of the contract specifications for both futures and options as they are used for agricultural ...
    • Strategic Planning for Landowners 
      Johnson, Jason; Polk, Wade (2008-09-16)
      Strategic planning is crucial to the success of any business. This publication explains the planning process, from establishing the mission, to setting goals, to developing a business plan.
    • Surviving the Cycle of Economic Crisis 
      Park, John; Davis, Roy B. (2009-03-26)
      During this time of economic crisis, agricultural producers must make sure they are managing strategically, maintaining adequate working capital, managing customer credit, satisfying customer demand, and operating efficiently
    • Technical Analysis of Commodity Markets: Emphasis on Bar Charts 
      Purcell, Wayne D. (1999-07-12)
      Technical analysis of futures markets can be complex, but this publication explains fairly simple methods of using bar charts to predict price trends. Understanding resistance and support planes, chart gaps and other signals ...
    • Technical Analysis: Alternatives to Chart Analysis 
      Purcell, Wayne D. (1999-08-02)
      Technical analysis uses past price information to project future trends. This publication can help crop and livestock marketers learn how to use technical analysis in their risk management programs.
    • THREE ESSAYS ON CONSUMER RESEARCH AND MARKET ANALYSIS FOR AGRICULTURAL PRODUCTS: AN INTERSECTION OF AGRICULTURE, BUSINESS, AND ECONOMICS 
      Marwah, Pulkit (2021-07-26)
      This dissertation is a study in consumer research and market analysis. In the first essay, I study the change in consumer willingness to pay for crapemyrtle plants due to pest infestation damage. The study showed that, the ...
    • U.S. Agriculture and International Trade 
      McCorkle, Dean; Benson, Geoffrey A.; Marchant, Mary; Rosson, C. Parr (1999-06-23)
      International markets are important for many U.S. farm products and greatly affect U.S. agriculture. This publication discusses the causes of import change, the export product mix, major markets, and markets of the future.
    • Using a Bear Put Spread 
      Bevers, Stan; Amosson, Stephen H.; Waller, Mark L.; Dhuyvetter, Kevin C. (2008-10-07)
      The Bear Put Spread is an option spread that combines buying and selling put options of the same contract month. This publication discusses the advantages and disadvantages of this marketing tool.