Memorable Logo Design
MetadataShow full item record
The primary purpose of this research is to look into the design of successful logos and determine what design characteristics make them so easily recognizable and memorable. From research thus far, I have found that a business‟s success can be credited to the strength of their brand and logo. While an identity can be costly, it is crucial to all businesses and organizations in their beginning years. Newly-formed nonprofit organizations usually do not have the resources to create well-designed identities because graphic designers are a costly investment that they cannot afford to include in their budget. The research began with an extensive literature review looking into the importance of logos, specific design characteristics, and case studies. From there, I created a survey testing participants‟ memory of logos and specific design characteristics that stood out the most to them and left a lasting impression in their minds. The results of this survey were then used to create a general list of principles for designing logos which can be used by any business or organization. I then put the list of design principles to the test myself by designing the logo for a fairly-new nonprofit organization based out of the United Kingdom called Ripple Africa. My hope is that this information will help every kind of nonprofit organization create an impactful identity for them and improve the communication of their cause to the public.
Lampe, Lori (2011). Memorable Logo Design. Texas A&M University. Available electronically from