Abstract
A number of pressures are being placed on the electric utility industry to develop much closer relationships with customers and key allies. Some of these pressures include: 1. The threat of rising marginal costs, 2. New entrants into the energy business, 3. More substitute products, 4. Growing influence of major customers, 5. Changes in customer wants and needs.
Davis, T. D. (1989). What Marketing Strategies Make Sense for Utilities. Energy Systems Laboratory (http://esl.eslwin.tamu.edu). Available electronically from
https : / /hdl .handle .net /1969 .1 /92318.