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Garnering the Industrial Sector: A Comparison of Cutting Edge Industrial DSM Programs
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The industrial sector has posed a daunting DSM challenge to utilities throughout North America, even to those with successful and creative residential and commercial DSM programs. Most utilities have had great difficulty in going beyond conventional programs, such as lighting and premium efficiency motor programs, to target process-related efficiency improvement where the big savings are expected. A number of utilities have recently taken significant steps to improve their understanding of industrial customers' needs and DSM potential, with interesting results. Others have introduced creative approaches to meet customer needs in specific industry segments through a continuing process of evaluation and redesigning program elements. This paper reviews our experience with cutting edge industrial DSM programs over the last year, focusing on major obstacles and approaches to overcome them. Studying utilities of varying size and location, we address issues of industrial DSM planning, program design and delivery, and evaluation. We also view the interface of DSM technologies and customer requirements in maintaining competitiveness in the marketplace and attaining environmental compliance. Improved understanding of the industrial customer decision-making process has emerged as a common thread to the recent advances in industrial DSM and marketing. In our study, we stress the importance of market segmentation, identification of key decision makers, and research into specific customer needs and priorities, technology-related and otherwise. We also examine the role of specific technology-related constraints, economic hurdles, environmental needs, and other factors in the success of planning efforts and implementation.
Kyricopoulos, P. F.; Wikler, G. A.; Faruqui, A.; Wood, B. G. (1995). Garnering the Industrial Sector: A Comparison of Cutting Edge Industrial DSM Programs. Energy Systems Laboratory (http://esl.tamu.edu). Available electronically from