Developing a Marketing Plan
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Developing a good marketing plan will help you identify and quantify costs, set price goals, determine potential price outlook, examine production and price risk, and develop a strategy for marketing your crop. This publication describes the importance of a written plan, the components of a marketing plan, and information on evaluating the plan.
Bevers, Stan; Waller, Mark L.; Amosson, Stephen H.; McCorkle, Dean (2009). Developing a Marketing Plan. Available electronically from