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Guidelines for Marketing Demand-Side Management in the Commercial Sector
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For the past decade, electric and gas utilities throughout the nation, not just in hot and humid climates, have promoted energy efficiency through a variety of demand-side management (DSM) programs. In 1984, the Electric Power Research Institute (EPRI) began a study of the DSM activity of utilities in order to assess the effectiveness of such programs for meeting a variety of objectives. One element of this broad based study was an investigation into the factors that influence commercial customer acceptance of demand-side management. This paper summarized the results of this research. A more detailed accounting of the research can be found in DSM Commercial Customer Acceptance, Volume 1; Program Planning Insights, EPRI EM-5633, January 1988.
George, S. S. (1988). Guidelines for Marketing Demand-Side Management in the Commercial Sector. Energy Systems Laboratory (http://esl.tamu.edu); Texas A&M University (http://www.tamu.edu). Available electronically from