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Successfully Marketing Thermal Storage in Commercial Buildings
Abstract
This paper first reviews the key hurdles to
thermal energy storage. Next, case studies of
three electric utility thermal storage marketing
programs are reviewed. The results of these case
studies. as well as advice and experiences from
other commercial sector marketing efforts, are
synthesized into a set of lessons of experience and
guidelines for those who are considering developing
a thermal storage marketing effort.
Citation
McDonald, C. (1988). Successfully Marketing Thermal Storage in Commercial Buildings. Energy Systems Laboratory (http://esl.tamu.edu); Texas A&M University (http://www.tamu.edu). Available electronically from https : / /hdl .handle .net /1969 .1 /6544.