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Successfully Marketing Thermal Storage in Commercial Buildings
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This paper first reviews the key hurdles to thermal energy storage. Next, case studies of three electric utility thermal storage marketing programs are reviewed. The results of these case studies. as well as advice and experiences from other commercial sector marketing efforts, are synthesized into a set of lessons of experience and guidelines for those who are considering developing a thermal storage marketing effort.
McDonald, C. (1988). Successfully Marketing Thermal Storage in Commercial Buildings. Energy Systems Laboratory (http://esl.tamu.edu); Texas A&M University (http://www.tamu.edu). Available electronically from