Abstract
BC Hydro, the major electricity utility in the Province
of British Columbia has been promoting industrial
energy efficiency for more than 15 years. Recently it
has launched a new Demand Side Management
initiative with the objective of obtaining 2000 GWh of
energy savings from its industrial Sector by 2010. The
authors have just recently completed a marketing plan
for obtaining this level of energy savings.
The Plan indicates how Programs and Initiatives have
been and are being developed to overcome the barriers
of Awareness and Understanding, Strategic Importance,
Return & Affordability, Internal Constraints, and
Program Eligibility. The Paper and presentation will
explain how different Program Components address
specific barriers, customer sectors and end-uses.
Willis, P.; Wallace, K. (2005). BC Hydro Industrial Sector: Marketing Sector Marketing Plan (Fiscal 2005/Fiscal 2006). Energy Systems Laboratory (http://esl.tamu.edu); Texas A&M University (http://www.tamu.edu). Available electronically from
https : / /hdl .handle .net /1969 .1 /5608.