Browsing Colleges and Schools by Author "Uhlenbruck, Nikolaus T."
Now showing items 1-1 of 1
-
Jeong, Eui Kyo (Texas A&M University, 2004-09-30)This study argues that a firm's product location choice may be a function of the firm's way of splitting the product market (i.e., divisionalization) and the concern for product cannibalization at the division and the firm ...