Increasing your U.S. News and World Report graduate school rankings: a census of public affairs schools and their strategic communications efforts to create a tradition of distinction
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Colleges and schools in today??s competitive marketplace must not only be cognizant of student and faculty recruitment, but also of their positioning in rankings. This thesis seeks to determine how the use of strategic communications can play a role in increasing student applications, the quality of student applications and funding resources; thereby, increasing their rank as determined by the U.S. News and World Report. It is believed that an in-depth strategic communications plan committed to paper, and resourced properly, can increase each of these areas. Specifically, this research examined the top 50 ranked schools in public affairs to determine the relationship between top ranked schools and their communications departments and each of their uses of strategic communications as defined as the long-term planning, implementation and research of the use of public relations, marketing, and advertising.
Hoefelmeyer, Karla Sue (2005). Increasing your U.S. News and World Report graduate school rankings: a census of public affairs schools and their strategic communications efforts to create a tradition of distinction. Master's thesis, Texas A&M University. Texas A&M University. Available electronically from