Creating change in the SEIU and the AFL-CIO: The role of identity
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The SEIU and the AFL-CIO utilized similar rhetorical strategies in creating identification to further change within their organizations. Despite similar rhetorical strategies, the change efforts differ substantially in terms of success. This dissertation argues that the audience, culture and organizational structure influence the success of the change effort. The dissertation provides implications for rhetorical communication in labor unions.
Peplow, Amber Leigh (2003). Creating change in the SEIU and the AFL-CIO: The role of identity. Doctoral dissertation, Texas A&M University. Texas A&M University. Available electronically from