Beef Cattle Marketing Alliances
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Ever-tightening profit margins and recurring cyclical downturns in cattle and calf markets have forced many cattle producers to search for ways to make their operations more profitable. Of course, cutting the costs of production is one way. However, a new concept called "strategic alliance," a way to increase revenues through vertical affiliations, is being widely discussed as a route to a more financially stable ranching operation
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Sartwell, James D., III; David, Ernest E.; Mintert, James; Borchardt, Rob (2000). Beef Cattle Marketing Alliances. AgriLife Extension, Texas A&M University System; Texas A&M University. Libraries. Available electronically from https : / /hdl .handle .net /1969 .1 /200502.