| dc.description.abstract | When was the last time you did something for the first time? The goal of the Dare to Be First campaign is to inspire girls and women to be trailblazers by seeing how historical female figures from the past rose above to defy all odds and did something, for the first time, as a
woman. This thesis organized into two main parts; the first being a history lesson explaining why this topic is relevant today, including research into women’s history both at Texas A&M and the United States, and the second being an analysis on how this campaign was executed from start to finish. This includes concept and design developments and a study of how to be successful when using social media marketing in today’s world. The campaign is attempting to inspire women to be proud to be associated with the word “feminist” and is refreshing approach to a campaign
that promotes the success of girls and women everywhere. | en |
