Connecting Market Sizing to Business Intelligence Resources
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Both for entrepreneurs and businesses, the need to effectively take in, judge, and make timely and effective decisions is paramount to success. While seasoned decision makers in their areas of expertise may have internalized good practice in opportunity recognition, student entrepreneurs are in the process of learning and developing these good practices. In this presentation, we show how students can use secondary data sources, along with information they themselves derive from customer interviews, to create their own market data. Employing perspectives from behavioral science and information literacy to frame how information can best be understood in the classroom, this presentation will focus on tools for evaluating information and where to find reliable data sources.
DescriptionPresentation at the United States Association for Small Business and Entrepreneurship (USASBE) - January 12, 2018 (Los Angeles, California)
O'Neill, Terence; Vaaler, Alyson (2018). Connecting Market Sizing to Business Intelligence Resources. Available electronically from