| dc.description.abstract | As universities seek new ways to remain competitive, they’re discovering that adding new sports are an efficient and effective way of attracting potential students. Due to lack of experience, the suspected problem is that various stakeholders interested in adding their sport do not know how to go about the process. Therefore, the purpose of this study was to gauge the collegiate athletic stakeholders’ awareness and level of knowledge of the factors, priorities and processes that institutions use when considering adding new sports to their athletic offerings. Using a questionnaire, a sample population of key stakeholders, such as athletic directors, team captains and club coaches, were surveyed on their knowledge of the factors, the processes, and priorities. The data collected by this study will inform the creation of proposal template or sport addition protocol. This will assist interested stakeholders in proposing an addition of sports program at their individual institutions. | en |
