Browsing University Undergraduate Research Fellows (1968–2012) by Department "Marketing"
Now showing items 1-5 of 5
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(1986)A review of time-related consumer behavior literature is given. A time use questionnaire administered to 360 business students is used to study complementarity and substitutability among activities. Bivariate correlations ...
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(1985)The primary objective of the following study has been to examine the Marketing/R&D interface in major corporations with a focus in three major areas. The first pertains to a number of general issues commonly discussed in ...
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(1985)A questionnaire was mailed to the marketing officers of 1,000 randomly selected U.S. banks. The purpose was to determine bank marketing responses to deregulation and other changes in the competitive environment of the ...
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(1995)With the passing of the North American Free Trade Agreement, the United States formally recognized Mexico as a country of great economic importance. In doing so, the United States opened the door to increased interdependence ...
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(1985)The purpose of this study was to determine if there is perceived to be reference group influence on product-related decisions among college students. Based on a review of the marketing and psychology literatures pertaining ...