Food products in impulse buying areas of grocery stores: Is temptation making Americans Obese?
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Americans are trying to figure out what to do about the increase of obesity and the related issues. I sought to understand the effects of a grocery store’s environment and the effect that it has on the behavior of buyers. This study explored environmental influences, focusing on areas described in the study as impulse buying areas. Data were collected through diagramming and recording grocery store impulse product placement. Data were gathered from 24 stores throughout Texas in the West Coast.
Subjectgrocery layout impulse goods
Hilliard, Meredith Nicole (2014). Food products in impulse buying areas of grocery stores: Is temptation making Americans Obese?. Undergraduate Research Scholars Program. Available electronically from