Browsing Graduate and Professional School by Subject "Vacations"
Now showing items 1-2 of 2
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(Texas A&M University. Libraries, 1982)This study examined the utility of sociodemographics, psychographic scales, and benefit scales for segmenting pleasure vacation travel markets. This study was undertaken because relevant travel and tourism literature has ...
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(Texas A&M University. Libraries, 1988)The goal of this research was to develop a better understanding of how risk attitudes influence vacation behavior. An exploratory field study was conducted to evaluate the risk attitude--vacation behavior relationship. A ...