Browsing by Subject "behavioral intention"
Now showing items 1-2 of 2
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(2010-07-14)The purpose of this study was to gain an understanding of the structure and antecedents of travelers' behavioral intentions. Understanding travelers' behavioral intentions is an important goal of both destination marketing ...
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(Texas A&M University, 2007-09-17)The debate about how to frame health messages to maximize their effectiveness is ongoing. Research supports the use of both positive and negative frames under different conditions. This project was developed to further ...