Browsing by Subject "Service industries"
Now showing items 1-3 of 3
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(Texas A&M University. Libraries, 1987)Service organizations require information in order to provide services (Bowen, 1986; Mills & Margulies, 1980). Clients are the source of that information, resulting in interaction between clients and service organizations ...
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(Texas A&M University. Libraries, 1986)A theme emerging in the services marketing literature indicates that services marketers should look beyond industry boundaries to gain marketing insight. A number of conceptual typologies for grouping services have been ...
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(Texas A&M University. Libraries, 1984)This study has investigated the usefulness of the Lovelock service typology in distinguishing between broad groups of consumer services based on the degree of loyalty they are accorded. The object of the service and the ...