Browsing by Subject "Consumer Behavior"
Now showing items 1-4 of 4
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(2013-08-06)The African American consumer represents a valuable market segment in the United States. This target market possesses both substantial purchasing power and future growth potential. Yet, baseball marketers have failed to ...
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(2010-10-12)The objective of this dissertation was to construct a customer-based cause-related sport marketing (CRSM) model and test the relationships among the proposed antecedents, consequences, and moderators. Three experimental ...
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(2014-07-07)The thesis consists of two loosely related essays. Both are motivated by consumers’ behavior regularities in different market environments. My goal is to show evidence of behavioral biases among decision makers and the ...
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Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing (2012-12-06)The purpose of this study is to better understand the effects participatory pricing strategies have on consumer perceptions and behaviors in a sport event pricing scenario. Participatory pricing strategies are those that ...