Browsing by Author "Kan, Christina"

Now showing items 1-4 of 4

    • Essays on Consumer Return Policy Design 
      Abdulla, Huseyn (2022-03-09)
      Due to the ongoing and dramatic growth in the volume of consumer returns, retailers struggle with the trade-off in returns service strategies between implementing stricter return policies to lower operational costs and ...
    • Essays on Mental Budgeting and Consumer Spending Behavior 
      Choe, Yuna (2021-06-01)
      Budgeting allows consumers to create a plan on how to spend their money, and making a budget is often considered the first step to achieving financial wellness. Existing research on budgeting suggests that setting a budget ...
    • On Numeracy and Pricing 
      Hodges, Brady (2019-03-14)
      Across two laboratory studies, an eye tracking experiment, a facial recognition experiment, and a secondary data analysis, I reveal the unique interaction of numerical processing fluency and consumer numeracy as a significant ...
    • Preference-Categorization: How Group Membership and Liking Affect Evaluative Scale Preference 
      Becker, Brittney Nicole (2017-05-08)
      Previous research examining the preference-categorization effect shows that people make finer categorical distinctions for liked (vs. disliked) objects. This includes people’s evaluative ratings using likert-type rating ...