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Providing Utilities with Tools for Industrial Marketing Programs
Abstract
Marketing electrotechnologies to industrial
customers can be a complex task unless the right
tools are available to marketing representatives.
The Center for Metals Fabrication is
using several tools to tailor marketing programs
for 18 electric utilities. CMF provides:
o A hotline that customer and utility
representatives can use to get advice
on implementing electrotechnologies.
o Publications that address the technical
and economic factors that are
crucial in selecting the appropriate
electrotechnologies.
o An industrial market profile that
indicates the processes used in
utility service territories.
o Guidance in designing marketing
programs that are specific to your
industrial market.
Case examples will demonstrate successful uses
of these marketing tools and how they can be
used to maintain industrial load base, encourage
industrial electrification and provide customers
with reliable technical and economic information
and electrotechnologies.
Collections
Citation
Cahill, L. E. (1986). Providing Utilities with Tools for Industrial Marketing Programs. Energy Systems Laboratory (http://esl.tamu.edu). Available electronically from https : / /hdl .handle .net /1969 .1 /93087.