How Texas General Hospitals Influence Patients To Use Their Services
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Date
1991
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Abstract
In this study, the marketing techniques of general hospitals in Texas are compared to see if any similarities or differences exist between private for-profit, private not-far-profit, and public (not-for-profit) hospitals. Also, the hospitals are compared on the basis of their size and status as either rural or urban.
Description
Program year: 1990/1991
Digitized from print original stored in HDR
Digitized from print original stored in HDR
Keywords
hospital marketing, general hospitals, private for-profit, private non-profit, public non-profit, urban, rural