Goal pursuit is more than planning: the moderating role of regulatory fit

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dc.contributor.advisorBagozzi, Richard P.
dc.contributor.advisorVaradarajan, Rajan
dc.contributor.committeeMemberPride, William M.
dc.contributor.committeeMemberSpanjol, Jelena
dc.contributor.committeeMemberWoodman, Richard W.
dc.creatorTam, Wing Yin Leona
dc.date.accessioned2006-10-30T23:29:48Z
dc.date.available2006-10-30T23:29:48Z
dc.date.created2005-08
dc.date.issued2006-10-30
dc.description.abstractResearch indicates that planning helps consumers in their goal pursuit, but little is known about how and when such beneficial effects change with regulatory fit – fit between consumers’ regulatory orientation and goal pursuit means. Results of three studies show that 1) the benefits of forming implementation intentions, or planning details such as when, where, how, and how long to perform goal-directed actions and attain consumer goals are stronger in regulatory nonfit situations (study 1), and 2) implementation intentions can be viewed as goal pursuit means and be part of the regulatory fit formulation to show the “value from fit” effect on instrumental behavior and goal attainment (studies 2 and 3). Specifically, study 1 showed that consumers in regulatory nonfit situations are more likely to perform instrumental behavior and have higher goal attainment by forming implementation intentions than consumers in regulatory fit situations. This research also provides empirical evidence of the notion of “value from fit” to the regulatory fit literature, that is, the mediating role of motivation intensity in the regulatory fit-instrumental behavior and regulatory fit-goal attainment linkages in studies 2 and 3.en
dc.format.digitalOriginborn digitalen
dc.format.extent308293 bytesen
dc.format.mediumelectronicen
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/1969.1/4327
dc.language.isoen_US
dc.publisherTexas A&M University
dc.subjectgoal-directed behavioren
dc.subjectimplementation intentionen
dc.subjectregulatory fiten
dc.subjectregulatory focusen
dc.titleGoal pursuit is more than planning: the moderating role of regulatory fiten
dc.typeBooken
dc.typeThesisen
dc.type.genreElectronic Dissertationen
dc.type.materialtexten
thesis.degree.departmentMarketingen
thesis.degree.disciplineMarketingen
thesis.degree.grantorTexas A&M Universityen
thesis.degree.levelDoctoralen
thesis.degree.nameDoctor of Philosophyen

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