The Ronald McDonald House of Cleveland as a case study in organizational rhetoric
| dc.creator | Lerner, Matthew Howard-Leeds | |
| dc.date.accessioned | 2012-06-07T22:45:24Z | |
| dc.date.available | 2012-06-07T22:45:24Z | |
| dc.date.created | 1996 | |
| dc.date.issued | 1996 | |
| dc.description | Due to the character of the original source materials and the nature of batch digitization, quality control issues may be present in this document. Please report any quality issues you encounter to [email protected], referencing the URI of the item. | en |
| dc.description | Includes bibliographical references: p. 175-178. | en |
| dc.description | Issued also on microfiche from Lange Micrographics. | en |
| dc.description.abstract | The Ronald McDonald House has distinguished itself as a highly respected organization in American society. In an effort to better understand how organizations persuade, this thesis examines many public documents from the House in an effort to understand, first at a practical and then at a theoretical level, how the House uses language to establish and maintain its credibility. Close textual analysis, as well as other rhetorical-critical approaches are used to examine several groups of documents, each intended for a different audience. The observations are synthesized into a theoretical description of the House. | en |
| dc.format.digitalOrigin | reformatted digital | en |
| dc.format.medium | electronic | en |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://hdl.handle.net/1969.1/ETD-TAMU-1996-THESIS-L473 | |
| dc.language.iso | en_US | |
| dc.publisher | Texas A&M University | |
| dc.rights | This thesis was part of a retrospective digitization project authorized by the Texas A&M University Libraries in 2008. Copyright remains vested with the author(s). It is the user's responsibility to secure permission from the copyright holder(s) for re-use of the work beyond the provision of Fair Use. | en |
| dc.subject | Speech Communication. | en |
| dc.subject | Major Speech Communication. | en |
| dc.title | The Ronald McDonald House of Cleveland as a case study in organizational rhetoric | en |
| dc.type | Thesis | en |
| dc.type.genre | thesis | en |
| dc.type.material | text | en |
| thesis.degree.discipline | Speech Communication | en |
| thesis.degree.level | Masters | en |
| thesis.degree.name | M.A | en |