The Ronald McDonald House of Cleveland as a case study in organizational rhetoric
Date
1996
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Texas A&M University
Abstract
The Ronald McDonald House has distinguished itself as a highly respected organization in American society. In an effort to better understand how organizations persuade, this thesis examines many public documents from the House in an effort to understand, first at a practical and then at a theoretical level, how the House uses language to establish and maintain its credibility. Close textual analysis, as well as other rhetorical-critical approaches are used to examine several groups of documents, each intended for a different audience. The observations are synthesized into a theoretical description of the House.
Description
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Includes bibliographical references: p. 175-178.
Issued also on microfiche from Lange Micrographics.
Includes bibliographical references: p. 175-178.
Issued also on microfiche from Lange Micrographics.
Keywords
Speech Communication., Major Speech Communication.