The extent of perceived differences among chief instructional officers, principals, vocational directors, and vocational counselors about three characteristics of the marketing and distributive education program
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1982
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Abstract
The purpose of this study was to provide a data base for marketing and distributive education to use in future research and in developing models and strategies for alleviating confusion about the image and identity of the M & DE program. The specific objective of the study was to determine if significant differences in perception existed among chief instructional officers, principals, vocational directors, and vocational counselors about the following: (1) the role and purpose of the M & DE program; (2) the scope and content of the M & DE curriculum; and (3) the effectiveness of the M & DE program in producing a credible product. An aggregate of 261 randomly selected administrators and counselors, identified by the Texas Education Agency, responded to a mailed questionnaire. Respondents were assessed using three demographic variables--years of experience, highest degree attained, and hours of vocational coursework. Then, they were assessed on their ratings of twenty-five attitude referent constructs. Eleven constructs dealt with the role and purpose of M & DE; six, the scope and content of its curriculum; and eight, its effectiveness in producing a credible product. Significant correlations between each of the demographic variables and respondents' ratings of each of the twenty-five constructs were also assessed. Results indicated significant differences were associated with the perceived role of M & DE as a work-study program. A significant negative correlation existed between hours of vocational coursework taken and the likelihood of respondents viewing M & DE as a work-study program. Significant positive correlations were found between hours of coursework in vocational education and agreement that (1) the scope and purpose of the M & DE curriculum has statewide applicability, and (2) the M & DE curriculum supports respondents' ideas of what an M & DE program should accomplish. Finally, significant differences were associated with M & DE's perceived production of students who can effectively function in a college or university setting. A significant positive correlation existed between hours of coursework taken in vocational education and the perception that M & DE produces competent, well-trained students.
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Educational Administration