NOTE: This item is not available outside the Texas A&M University network. Texas A&M affiliated users who are off campus can access the item through NetID and password authentication or by using TAMU VPN. Non-affiliated individuals should request a copy through their local library's interlibrary loan service.
The role of the school public relations director in collective negotiations as perceived by school public relations directors and superintendents of schools
Abstract
The purpose of the study was to determine the role of the school public relations director in collective negotiations as perceived by school public relations directors and superintendents of schools. The study also compared perceptions of the role between respondents from states with collective negotiations and those from states without, respondents from states which allow strikes by public school employees and those which do not, among school districts with various size student enrollments, among districts in different regions of the country, and between school districts in which the public relations director is a member of the administrative team and districts in which he/she is not. The population was 566 school public relations directors identified from membership rosters of the National School Public Relations Association and the 566 superintendents of schools who employ them. A survey instrument specifically developed and validated for this study provided 222 usable responses, for 77.89 percent usable return. A Likert scale allowing for agreement, no opinion, or disagreement, was provided for responses to each of thirty-seven role statements. Single-classification analysis of variance was used to compare perceptions of superintendents and public relations directors. Facto ria l analysis of variance was used to test for main and interactive effects of the independent variables (collective negotiations, strikes, size of student enrollment, region of country, membership on administration team) upon the dependent variable (role statements in the survey instrument). Responses of superintendents were significantly different to those of public relations directors in more than fifty percent of the role aspects contained in the survey instrument. Both groups tended to be in agreement with the communications aspects of collective negotiations while being in disagreement with an active involvement in the labor relations processes. Furthermore, findings indicated that the role is not significantly affected by the status of collective negotiations and strikes in a state, the size of the student enrollment of a school district, geographic differences, or membership of the public relations director on the administrative team...
Description
Typescript (photocopy).Subject
Major educational administration1980 Dissertation T782
Schools
Public relations
School personnel management
Teacher participation in administration
Teacher-counselor relationships
Collective bargaining
Teachers
School superintendents
School principals
Teachers' unions
Collections
Citation
Traweek, Edward Leroy (1980). The role of the school public relations director in collective negotiations as perceived by school public relations directors and superintendents of schools. Texas A&M University. Texas A&M University. Libraries. Available electronically from https : / /hdl .handle .net /1969 .1 /DISSERTATIONS -663459.
Request Open Access
This item and its contents are restricted. If this is your thesis or dissertation, you can make it open-access. This will allow all visitors to view the contents of the thesis.