An Evaluation of What's The Beef, A Video Program For Agriscience Students
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This project is designed to determine if the video is effective at increasing awareness and changing attitudes of urban high school students regarding animal agriculture. It is important to conduct such a study because it is necessary to increase Agricultural Literacy in order to help animal activists understand the issues involved. The objective of the project is to determine if there is a difference in student attitudes and awareness toward animal agriculture following various methods of classroom instruction. A single instrument was employed and covered such topics as student demographics, agricultural experience, and attitudes about animal agriculture. A post-test non-equivalent control group quasi-experimental design was implemented with one control group and one treatment group each consisting of 15 urban (5-A) high schools. The control group filled out the questionnaire while the treatment group received the video lesson and subsequently filled out the questionnaire. The data has been collected and analyzed according to the Statistical Package for Social Science.
DescriptionProgram year: 1996/1997
Digitized from print original stored in HDR
Moore, Lori Lynne (1994). An Evaluation of What's The Beef, A Video Program For Agriscience Students. University Undergraduate Fellow. Available electronically from