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|dc.creator||Davis, T. D.|
|dc.description.abstract||A number of pressures are being placed on the electric utility industry to develop much closer relationships with customers and key allies. Some of these pressures include: 1. The threat of rising marginal costs, 2. New entrants into the energy business, 3. More substitute products, 4. Growing influence of major customers, 5. Changes in customer wants and needs.||en|
|dc.publisher||Energy Systems Laboratory (http://esl.eslwin.tamu.edu)|
|dc.subject||Utility Marketing Strategies||en|
|dc.title||What Marketing Strategies Make Sense for Utilities||en|
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IETC - Industrial Energy Technology Conference
Industrial Energy Technology Conference