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| dc.creator | Davis, T. D. | |
| dc.date.accessioned | 2010-08-30T13:47:17Z | |
| dc.date.available | 2010-08-30T13:47:17Z | |
| dc.date.issued | 1989-09 | |
| dc.identifier.other | ESL-IE-89-09-28 | |
| dc.identifier.uri | https://hdl.handle.net/1969.1/92318 | |
| dc.description.abstract | A number of pressures are being placed on the electric utility industry to develop much closer relationships with customers and key allies. Some of these pressures include: 1. The threat of rising marginal costs, 2. New entrants into the energy business, 3. More substitute products, 4. Growing influence of major customers, 5. Changes in customer wants and needs. | en |
| dc.language.iso | en_US | |
| dc.publisher | Energy Systems Laboratory (http://esl.eslwin.tamu.edu) | |
| dc.subject | Utility Marketing Strategies | en |
| dc.title | What Marketing Strategies Make Sense for Utilities | en |
| dc.type | Presentation | en |
This item appears in the following Collection(s)
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IETC - Industrial Energy Technology Conference
Industrial Energy Technology Conference