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dc.creatorDavis, T. D.
dc.date.accessioned2010-08-30T13:47:17Z
dc.date.available2010-08-30T13:47:17Z
dc.date.issued1989-09
dc.identifier.otherESL-IE-89-09-28
dc.identifier.urihttp://hdl.handle.net/1969.1/92318
dc.description.abstractA number of pressures are being placed on the electric utility industry to develop much closer relationships with customers and key allies. Some of these pressures include: 1. The threat of rising marginal costs, 2. New entrants into the energy business, 3. More substitute products, 4. Growing influence of major customers, 5. Changes in customer wants and needs.en
dc.language.isoen_US
dc.publisherEnergy Systems Laboratory (http://esl.eslwin.tamu.edu)
dc.subjectUtility Marketing Strategiesen
dc.titleWhat Marketing Strategies Make Sense for Utilitiesen
dc.typePresentationen


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