Connecting Stakeholders, Achieving Green

Abstract

If Green is gold, why is progress so slow? The public understanding of Green is evolving. Standards are being developed, but there is still much work to be done. Achieving Green is difficult. Necessary conditions include: •A plan that is realistic and sustainable; •Partnership that share the efforts and benefits of Green results; and •A continuous improvement process, i.e. the flexibility to evolve with a dynamic industry and market. A successful Green plan combines vision, initiative, and a willingness to invest in the right tools. To implement a successful plan, leaders have recognized that, in light of the barriers that exist, real progress cannot be made alone. Because of common interest, core stakeholders are natural and necessary allies. As the public acceptance of Green increases, core stakeholders are challenging the status quo. Consequently, stakeholders are not risking inaction, and are connecting to achieve the rewards of being Green.