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dc.contributor.advisorWalters, Lynne
dc.creatorHoefelmeyer, Karla Sue
dc.date.accessioned2005-08-29T14:40:42Z
dc.date.available2005-08-29T14:40:42Z
dc.date.created2005-05
dc.date.issued2005-08-29
dc.identifier.urihttp://hdl.handle.net/1969.1/2399
dc.description.abstractColleges and schools in today??s competitive marketplace must not only be cognizant of student and faculty recruitment, but also of their positioning in rankings. This thesis seeks to determine how the use of strategic communications can play a role in increasing student applications, the quality of student applications and funding resources; thereby, increasing their rank as determined by the U.S. News and World Report. It is believed that an in-depth strategic communications plan committed to paper, and resourced properly, can increase each of these areas. Specifically, this research examined the top 50 ranked schools in public affairs to determine the relationship between top ranked schools and their communications departments and each of their uses of strategic communications as defined as the long-term planning, implementation and research of the use of public relations, marketing, and advertising.en
dc.format.extent144899 bytesen
dc.format.mediumelectronicen
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.publisherTexas A&M University
dc.subjectPublic administrationen
dc.subjectacademic rankingsen
dc.titleIncreasing your U.S. News and World Report graduate school rankings: a census of public affairs schools and their strategic communications efforts to create a tradition of distinctionen
dc.typeBooken
dc.typeThesisen
thesis.degree.departmentJournalismen
thesis.degree.disciplineScience and Technology Journalismen
thesis.degree.grantorTexas A&M Universityen
thesis.degree.nameMaster of Scienceen
thesis.degree.levelMastersen
dc.contributor.committeeMemberMeier, Kenneth J.
dc.contributor.committeeMemberPriest, Susanna
dc.type.genreElectronic Thesisen
dc.type.materialtexten
dc.format.digitalOriginborn digitalen


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