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dc.creatorPiazza, Caroline Yang
dc.date.accessioned2018-05-23T15:37:45Z
dc.date.available2018-05-23T15:37:45Z
dc.date.created2018-12
dc.date.submittedDecember 2018
dc.identifier.urihttp://hdl.handle.net/1969.1/166542
dc.description.abstractWhen was the last time you did something for the first time? The goal of the Dare to Be First campaign is to inspire girls and women to be trailblazers by seeing how historical female figures from the past rose above to defy all odds and did something, for the first time, as a woman. This thesis organized into two main parts; the first being a history lesson explaining why this topic is relevant today, including research into women’s history both at Texas A&M and the United States, and the second being an analysis on how this campaign was executed from start to finish. This includes concept and design developments and a study of how to be successful when using social media marketing in today’s world. The campaign is attempting to inspire women to be proud to be associated with the word “feminist” and is refreshing approach to a campaign that promotes the success of girls and women everywhere.
dc.format.mimetypeapplication/pdf
dc.subjectGraphic Design
dc.subjectFeminism
dc.subjectCampaign
dc.subjectMarketing
dc.subjectSocial Media
dc.subjectWomen
dc.subjectEmpowerment
dc.subjectVideo
dc.titleDare to Be First
dc.typeThesis
thesis.degree.departmentVisualization
thesis.degree.disciplineVisualization
thesis.degree.grantorUndergraduate Research Scholars Program
thesis.degree.nameBS
thesis.degree.levelUndergraduate
dc.contributor.committeeMemberBologan, Anatol
dc.type.materialtext
dc.date.updated2018-05-23T15:37:47Z


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