Now showing items 1-2 of 2

    • Utility Marketing Strategies & Pricing Trends 

      Gilbert, J. S. (Energy Systems Laboratory (, 1989-09)
      Marketing seems to have come out of the utility closet once again, but it is a far sight different from that of the 1970s. While some are still on a “sell, Sell, SELL!” campaign, most are soberly looking at their customers ...
    • Utility Marketing- Numbers Games, Technology Wars or Relational Marketing? 

      Gilbert, J. S. (Energy Systems Laboratory (, 1988-09)
      Natural gas and electric utilities seem to be feverishly interested in expanding their business base, improving consumption load factors while attempting to preserve their customers' profitability. They have turned ...