Browsing by Author "Leggette, Holli R."
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Item Consumers' Perceptions of Animal-Based Food Products and Advertisements(2015-05-12) Froebel, Lindy; McKim, Billy R.; Leggette, Holli R.; Alvarado, ChristineGrocery sales circulars influence consumers’ purchasing decision, but limited research has been conducted on them. The purpose of this study was to discover current advertisement trends for animal-based food products then describe and compare the purchasing behaviors of consumers with their personal and environmental determinants. By identifying consumers’ perceptions of animal-based food products and advertisements, consumer-based product development and promotion can be more efficient. First, a quantitative content analysis was performed to quantitatively observe the elements of animal-based food product advertisements in grocery circulars. Second, a questionnaire was distributed in several states in the Western United States to collect data on consumers’ demographics, purchasing behaviors, and reactions to frequently used advertisement elements for animal-based food products. Parallel to the quantitative questionnaire, qualitative interviews were conducted with consumers to supplement the quantitative study with thick-rich descriptions of consumers’ purchasing behaviors and reaction to terms found frequently in advertisements. Quantitative results indicated pork products were advertised most frequently, followed by beef, chicken, turkey, seafood, and lamb products. The majority of animal-based food product advertisements was one-eighth of a page or less with a visual and displayed the brand name and price for the product. Significant differences were found for the purchase of lamb products by consumers’ race, grocery shopping frequency, and area of residence. The purchase of beef, chicken, fish, and lamb products differed by consumer income levels. Advertisements containing cooked animal-based food products had greater appeal to consumers than ones containing raw animal-based food products. The influence of modifying terms including “Gluten Free” and “No Added Hormones” in advertisements differed across generations and income levels. Qualitative results indicated cues of convenience, health, price, and quality influence where consumers shop and what products they purchase. In addition, terms used in animal-based food advertisements equated positive, negative, and skeptical responses from consumers. This study can guide the creation of grocery sales circular advertisements for animal-based food products, but more research is needed to better understand the appeal of products and consumers’ interpretation of advertisement terms.Item Fueling the mind, feeding the world: Communication in agriculture - Communicating accurately and concisely (COM02)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Leggette, Holli R.; Murphrey, Theresa Pesl; Richburg, Audra W.; Esquivel, ChristiThis packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Communication in agriculture - Communicating accurately and concisely (COM02). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Accurate and concise information is important in the decision-making process. Without accurate and concise information, scientists cannot conduct research, interpret scientific findings, or make recommendations based on their findings. These are all important as those who use this information—the majority of the global population—usually lack specialized knowledge but still look for and need understandable, usable scientific information.Item Fueling the mind, feeding the world: Communication in agriculture - Communicating in writing (COM04)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Leggette, Holli R.; Murphrey, Theresa Pesl; Richburg, Audra; Esquivel, ChristiThis packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Communication in agriculture - Communicating in writing (COM04). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: We communicate using written words every day. Signs, menus, instructions, stories—much of our daily life is devoted to decoding the meaning behind writing. Communicating about science is no different as most scientific findings are communicated in writing, but the type of writing used can vary depending on the audience who will be reading it. The Communicating in Writing module will provide an overview of best practices for four different types of writing to arm you with skills to express clear ideas.Item Fueling the mind, feeding the world: Communication in agriculture - Communicating on social media (COM03)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Leggette, Holli R.; Murphrey, Theresa Pesl; Richburg, Audra; Esquivel, ChristiThis packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Communication in agriculture - Communicating on social media (COM03). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Social media is present everywhere and consumed by nearly everyone. As such, social media are powerful tools that can help people and companies improve their reputations and share information widely when used correctly. However, missteps on social media can also have massive negative effects. The Communicating on Social Media module provides learners with an overview of how to communicate appropriately and professionally using social media.Item Fueling the mind, feeding the world: Communication in agriculture - Communicating orally (COM05)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Leggette, Holli R.; Murphrey, Theresa Pesl; Richburg, Audra; Esquivel, ChristiThis packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Communication in agriculture - Communicating orally (COM05). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Presentation and oral communication skills are important skills for students who are often expected to give presentations as part of course assignments or for employees who must speak at work. From speaking to a future employer in an elevator to presenting research at a conference, individuals need to understand how to communicate orally. Being an exceptional scientist is not enough—individuals must learn to communicate beyond the lab. This module will walk learners through the process of creating and delivering an oral presentation, from understanding your audience to body language during presentation.Item Fueling the mind, feeding the world: Communication in agriculture - Communicating pleasantly and professionally (COM06)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Leggette, Holli R.; Murphrey, Theresa Pesl; Richburg, Audra; Esquivel, ChristiThis packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Communication in agriculture - Communicating pleasantly and professionally (COM06). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: This module introduces how to communicate pleasantly and professionally with examples based in agriculture. Although much of the information shared may seem obvious, brainstorming how to apply these tactics in various business communication modes is often highly beneficial to students.Item Fueling the mind, feeding the world: Communication in agriculture - Listening effectively (COM07)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Leggette, Holli R.; Murphrey, Theresa Pesl; Richburg, Audra; Esquivel, ChristiThis packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Communication in agriculture - Listening effectively (COM07). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Listening is a crucial part of communication for two major reasons. First, we spend more time listening than writing, reading, speaking, or using other forms of communication. Second, listening is not the same as hearing. Effective listening includes attentiveness, thinking critically about the information, engaging in the conversation through head nodding, and watching nonverbal movements and cues. Without effective listening, messages might be misunderstood. Therefore, employers look for those who can listen effectively and identify keywords and concepts needed to make informed decisions.Item Fueling the mind, feeding the world: Decision making – Generating creative solutions (DM04)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Generating creative solutions (DM04). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Creativity is not just used in the arts but is an essential skill needed for creating solutions in any situation. It is not an inherent characteristic but a skill that can be developed and nurtured. This content focuses on habits and mindsets that students should adopt to better generate creative solutions to problems and situations encountered daily.Item Fueling the mind, feeding the world: Decision making – Identifying and analyzing problems (DM01)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Identifying and analyzing problems (DM01). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Decisions are made daily and affect every facet of life. Although in some situations this activity is simple and straight forward, other situations are more complex, and consequences of a poor decision can be devastating. The decision-making process can be more effective by first critically examining the problem—identifying and analyzing the problem are the key first steps in making decisions. This content focuses on four major steps to begin decision making (understand the issue, identify and analyze the problem, cause and effect analysis, and the five whys) and offers a “deep dive mini lesson” on structured and unstructured decision-making.Item Fueling the mind, feeding the world: Decision making – Lifelong learning (DM06)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Lifelong learning (DM06). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Learning does not—and should not—end when students graduate from high school. Lifelong learning should continue for personal and professional topics, and positive self-talk can help individuals keep a growth-oriented mindset. After deciding what to learn, lifelong learners find resources, set goals, and evaluate the finished product.Item Fueling the mind, feeding the world: Decision making – Realizing effects of decisions (DM03)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Realizing effects of decisions (DM03). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: Every decision made or left unmade can affect one’s future path. Although predicting the future with 100% accuracy is a skill known only in fiction, one can learn to think through what positive and negative effects decisions may have. This module will focus on processes and skills students can use to realize the effects their decisions may have on themselves and others.Item Fueling the mind, feeding the world: Decision making – Taking effective and appropriate action (DM02)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Taking effective and appropriate action (DM02). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: If you were presented with a problem that needed a quick solution, what actions would you take toward a possible answer? This packet includes a curriculum guide and five classroom-ready assignments with grading considerations. The content focuses on how to take effective and appropriate action when faced with a problem. Furthermore, the content goes into detail about assessing the situation, evaluating your options, and identifying the hidden dangers that need to be avoided during the decision-making process.Item Fueling the mind, feeding the world: Decision making – Thinking abstractly about problems (DM07)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Thinking abstractly about problems (DM07). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: The problems that society will face in the future—those that do not exist now and that we have never seen before—will require abstract thinking.Item Fueling the mind, feeding the world: Decision making – Transferring knowledge from one situation to another (DM05)(Texas A&M University. Department of Agricultural Leadership, Education, and Communications, 2024) Esquivel, Christi; Murphrey, Theresa Pesl; Richburg, Audra; Leggette, Holli R.This packet contains instructional materials and online modules prepared for Fueling the mind, feeding the world: Decision making – Transferring knowledge from one situation to another (DM05). It includes curriculum, PowerPoint slides, activities, handouts, grading considerations, and notes for instructors. These materials were created as part of the USDA Grant entitled "Fueling the Mind, Feeding the World: Enhancing Communication and Decision-Making Skills of Secondary Agricultural Education Students." MODULE OVERVIEW: How do expert decision-makers reliably make good decisions? They draw on knowledge from past situations and apply it to future decisions. This module focuses on four steps students can take to transfer knowledge from one situation to the next to aid decision-making.Item Strengthening Communication Skills of Agricultural Students: Module 1: Asking Effective Questions(Texas A&M University. Department of Agricultural Leadership, Education and Communications, 2020) Leggette, Holli R.; Murphrey, Theresa Pesl; Norris, Shannon; Richburg, Audra W.; United States Department of Agriculture National Institute of Food and AgricultureIncludes face-to-face instructional materials and online SCORM module prepared for for Module 1 of the Strengthening Communication Skills course packet. Also includes Instructions for both face-to-face and online course materials created by the USDA-NIFA HEC Grant "Strengthening Communication Skills of Agricultural Students: Using Real-World Examples to Meet Industry Employment Needs".Item Strengthening Communication Skills of Agricultural Students: Module 2: Communicating Accurately and Concisely(Texas A&M University Libraries, 2020) Leggette, Holli R.; Murphrey, Theresa Pesl; Norris, Shannon; Richburg, Audra W.; United States Department of Agriculture National Institute of Food and AgricultureIncludes face-to-face instructional materials and online SCORM module prepared for for Module 2 of the Strengthening Communication Skills course packet. Also includes Instructions for both face-to-face and online course materials created by the USDA-NIFA HEC Grant "Strengthening Communication Skills of Agricultural Students: Using Real-World Examples to Meet Industry Employment Needs."Item Strengthening Communication Skills of Agricultural Students: Module 3: Communicating Appropriately and Professionally using Social Media(Texas A&M University. Department of Agricultural Leadership, Education and Communications, 2020) Leggette, Holli R.; Murphrey, Theresa Pesl; Norris, Shannon; Richburg, Audra W.; United States Department of Agriculture National Institute of Food and AgricultureIncludes face-to-face instructional materials and online SCORM module prepared for for Module 3 of the Strengthening Communication Skills course packet. Also includes Instructions for both face-to-face and online course materials created by the USDA-NIFA HEC Grant "Strengthening Communication Skills of Agricultural Students: Using Real-World Examples to Meet Industry Employment Needs."Item Strengthening Communication Skills of Agricultural Students: Module 4: Communicating in Writing(Texas A&M University Libraries, 2020) Leggette, Holli R.; Murphrey, Theresa Pesl; Norris, Shannon; Richburg, Audra W.; United States Department of Agriculture National Institute of Food and AgricultureIncludes face-to-face instructional materials and online SCORM module prepared for for Module 4 of the Strengthening Communication Skills course packet. Also includes Instructions for both face-to-face and online course materials created by the USDA-NIFA HEC Grant "Strengthening Communication Skills of Agricultural Students: Using Real-World Examples to Meet Industry Employment Needs."Item Strengthening Communication Skills of Agricultural Students: Module 5: Communicating Orally(Texas A&M University. Department of Agricultural Leadership, Education and Communications, 2020) Leggette, Holli R.; Murphrey, Theresa Pesl; Norris, Shannon; Richburg, Audra W.; United States Department of Agriculture National Institute of Food and AgricultureIncludes face-to-face instructional materials and online SCORM module prepared for for Module 5 of the Strengthening Communication Skills course packet. Also includes Instructions for both face-to-face and online course materials created by the USDA-NIFA HEC Grant "Strengthening Communication Skills of Agricultural Students: Using Real-World Examples to Meet Industry Employment Needs".Item Strengthening Communication Skills of Agricultural Students: Module 6: Communicating Pleasantly and Professionally(Texas A&M University. Department of Agricultural Leadership, Education and Communications, 2020) Leggette, Holli R.; Murphrey, Theresa Pesl; Norris, Shannon; Richburg, Audra W.; United States Department of Agriculture National Institute of Food and AgricultureIncludes face-to-face instructional materials and online SCORM module prepared for for Module 6 of the Strengthening Communication Skills course packet. Also includes Instructions for both face-to-face and online course materials created by the USDA-NIFA HEC Grant "Strengthening Communication Skills of Agricultural Students: Using Real-World Examples to Meet Industry Employment Needs".