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dc.creatorKim, Hyung Jin
dc.date.accessioned2012-06-07T23:21:52Z
dc.date.available2012-06-07T23:21:52Z
dc.date.created2004
dc.date.issued2004
dc.identifier.urihttps://hdl.handle.net/1969.1/ETD-TAMU-2004-THESIS-K33
dc.descriptionDue to the character of the original source materials and the nature of batch digitization, quality control issues may be present in this document. Please report any quality issues you encounter to digital@library.tamu.edu, referencing the URI of the item.en
dc.descriptionIncludes bibliographical references (leaves 73-75).en
dc.descriptionIssued also on microfiche from Lange Micrographics.en
dc.description.abstractDynamic competition in an industry has been an interest of practitioners and researchers because of the expectation that sound understanding of competition in a dynamic way enables a firm to compete better. This dynamic approach considers a firm as an entity in a dynamic system, in which every entity is a profit optimizer responding to market conditions as well as its competitors' actions. In construction, the issue of competition has been focused on competitive bidding, which is a critical mechanism for a contractor to obtain jobs and to generate profits by performing them. Since Friedman's competitive bidding model (1956), various approaches have been developed to improve earlier models. The objective of most models is to find the optimum markup to maximize the expected profit from a firm's perspective. However, to better understand competition in the market, there is the need to analyze this issue from a market perspective. The market perspective provides the consideration about market equilibrium. From previous models and other competition studies, critical missing concepts were identified. In order to find efficient policies that enable a firm to outperform its competitors and to provide an analytical framework of understanding dynamic competition, a system dynamics model has been developed based on the identified concepts. In this model, there are three managerial areas in which a contractor makes policy: 1) markup; 2) marketing; and 3) capacity. Each firm's backlog level is considered as a basic input to its policy making. N firms are equally exposed to demand uncertainty. As an optimizer, each firm applies its policies responding to changes in the market to keep its operations efficient. Firms' responses to market changes are simulated and analyzed and their dynamic feedback was studied. Test results show how difficult it is for a firm to obtain a competitive advantage competing with its competitors due to their reactions. This is different from the previous models that determine a better policy based on assumed static condition and ignorance of competitors' reactions. The test results also show the possibility that one firm can outperform its competitors by using different policies based on accurate market forecasts.en
dc.format.mediumelectronicen
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.publisherTexas A&M University
dc.rightsThis thesis was part of a retrospective digitization project authorized by the Texas A&M University Libraries in 2008. Copyright remains vested with the author(s). It is the user's responsibility to secure permission from the copyright holder(s) for re-use of the work beyond the provision of Fair Use.en
dc.subjectcivil engineering.en
dc.subjectMajor civil engineering.en
dc.titleDynamic competition model for construction contractorsen
dc.typeThesisen
thesis.degree.disciplinecivil engineeringen
thesis.degree.nameM.S.en
thesis.degree.levelMastersen
dc.type.genrethesisen
dc.type.materialtexten
dc.format.digitalOriginreformatted digitalen


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