The relationship of travel agents and consumer travel magazines concerning the travel destinations of tourists using travel agencies
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More and more people are spending more and more dollars on leisure travel as baby boomers with disposable income have reached the stage in life where they want to see the world . The world awaits them. Worldwide, the travel industry was worth almost $500 billion in 1997. Virtually every hamlet in the developed world ⁹ not to mention large cities, states, and countries ⁹ is undertaking some kind of effort to attract tourism dollars. From the locales to the tourists, travel destination is quite important. Also important are travel agents, those professionals who may play a large role in helping tourists determine their travel destinations. Another potentially important factor in determining travel destinations is consumer travel magazines. This study ⁹ by way of a survey mailed to 500 randomly-selected travel agents in the U.S. ⁹ was designed to learn the relationship, if any, between travel agents and consumer travel magazines, and the effect, if any, of any such relationship on the travel destinations chosen by tourists making use of the services of a travel agency. The study found that travel agents read consumer travel magazines, believe they have a significant impact on the travel industry, and view the information they glean from such magazines as helpful in their relationships with their clients, but that they are fairly skeptical about relying on the information too heavily.
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Includes bibliographical references.
Tomlinson, Beverly (1998). The relationship of travel agents and consumer travel magazines concerning the travel destinations of tourists using travel agencies. Texas A&M University. Available electronically from