The Minimum Price Contract
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A minimum price contract is one of many tools a marketer may use to better manage price and production risk while trying to achieve financial goals and objectives. This publication discusses the advantages and disadvantages involved in this marketing program and the situations when it can be used.
Description4 pp., 5 figures
Waller, Mark L.; Amosson, Stephen H.; Welch, Mark; Dhuyvetter, Kevin C. (2008). The Minimum Price Contract. Available electronically from