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dc.contributor.advisorPriest, Susanna H.
dc.creatorZhang, Rui
dc.date.accessioned2004-09-30T02:13:06Z
dc.date.available2004-09-30T02:13:06Z
dc.date.created2005-05
dc.date.issued2004-09-30
dc.identifier.urihttps://hdl.handle.net/1969.1/577
dc.description.abstractThis study examined a specific and controversial issue in health communication: the complementary and alternative medicine (CAM). Recent studies have shown that both online newsgroups and traditional newspapers have involved in communicating CAM information, but research has not answered whether there are differences between the new and old media. From the perspective of uses and gratifications, this study first investigated that how people are using newsgroups to solve CAM-related problems. Then contents of newsgroup messages and newspaper stories were analyzed to do the comparison in topics, source types, efficacy claims, and CAM categories. The results showed that both similarities and differences existed between the two media.en
dc.format.extent318660 bytesen
dc.format.extent117317 bytesen
dc.format.mediumelectronicen
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherTexas A&M University
dc.subjectcomplementary and alternative medicineen
dc.subjectnewsgroupen
dc.subjectnewspaperen
dc.subjectthe Interneten
dc.subjectcontent analysisen
dc.subjectuses and gratificationsen
dc.subjecthealth communicationen
dc.titleAlternative medicine and media: a comparison of online newsgroup discussion and newspaper coverageen
dc.typeBooken
dc.typeThesisen
thesis.degree.departmentJournalismen
thesis.degree.disciplineScience and Technology Journalismen
thesis.degree.grantorTexas A&M Universityen
thesis.degree.nameMaster of Scienceen
thesis.degree.levelMastersen
dc.contributor.committeeMemberPride, William M.
dc.contributor.committeeMemberEilers, Howard
dc.type.genreElectronic Thesisen
dc.type.materialtexten
dc.format.digitalOriginborn digitalen


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