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dc.contributor.advisorPriest, Susanna
dc.creatorYang, Liuqing
dc.date.accessioned2007-04-25T20:10:54Z
dc.date.available2007-04-25T20:10:54Z
dc.date.created2005-12
dc.date.issued2007-04-25
dc.identifier.urihttps://hdl.handle.net/1969.1/4868
dc.description.abstractThis study proposes biosocial reciprocity framework in environmental communication, which suggests the interdependent relationships between mass media, people's attitudes, and the physical environment. Biosocial reciprocity is applied to analyze the mass media's possible roles in giant panda conservation in China. The mass media's image construction of giant pandas is assessed through a content analysis of People's Daily (1995 to 2004); the conservation awareness, activities, and environment changes are assessed by a review of the country's giant panda conservation history and policies. The result suggests active interrelations among the media, Chinese attitudes toward wildlife, and the loss of wild panda population and habitat. The study urges that to positively influence the natural world, much needs to be done to improve the Chinese media's effectiveness in fostering grassroots environmental value and awareness. Biosocial reciprocity provides a practical conceptual framework for this study to sort out media-related linkages between the social and physical world of giant panda conservation.en
dc.format.extent339436 bytesen
dc.format.mediumelectronicen
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.publisherTexas A&M University
dc.subjectbiosocial reciprocityen
dc.subjectenviromental communicationen
dc.subjectgiant pandaen
dc.subjectattitudes toward wildlifeen
dc.subjectenvironmental valueen
dc.subjectnewspaperen
dc.subjectcontent analysisen
dc.titleBiosocial reciprocity in environmental communication: a study of giant panda conservation communication in Chinaen
dc.typeBooken
dc.typeThesisen
thesis.degree.departmentJournalismen
thesis.degree.disciplineScience and Technology Journalismen
thesis.degree.grantorTexas A&M Universityen
thesis.degree.nameMaster of Scienceen
thesis.degree.levelMastersen
dc.contributor.committeeMemberGriffing, Lawrence
dc.contributor.committeeMemberStarr, Douglas
dc.type.genreElectronic Thesisen
dc.type.materialtexten
dc.format.digitalOriginborn digitalen


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